Work Experience
SEO Team Lead, Pearson (Connections Academy)
Apr 2024-Current
STRATEGY AND EXECUTION
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Leads and manages a high-performing SEO team, including an agency vendor, driving technical SEO, content strategy, and AI-driven search optimization initiatives.
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Develops and executes scalable SEO content & technical strategies for a national site and 38 local sites, including local listing platforms such as Google My Business and Yext.
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Adapts to evolving AI-driven search algorithms, testing innovative content designs and technical updates to enhance user engagement and site performance.
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Collaborates with marketing channel teams to maximize SEO efforts across tactics and drive integrated campaign success.
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Manages a $250K+ annual SEO budget, maximizing ROI through efficient resource allocation and prioritization of strategic goals.​
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Launched and runs department-wide culture club to foster team building-activities and collaboration.
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PERFORMANCE AND RESULTS
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Drove a 20% YoY increase in enrollment leads through targeted SEO strategies, meeting the business' stretch goals
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Increased organic traffic by 35% and boosted impressions by 139% YoY with focused optimization efforts
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Improved rankings from position 12 to position 9 YoY by refining content strategies and technical SEO strategies.
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Brand content has been linked in +500 AI overviews since tracking began in September 2024. Our AI overviews are being featured ~200 more times than our competitors' content.
SEO Associate Director, GroupM WPP
Nov 2022 - April 2024
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SEO Manager
Oct 2021 - Nov 2022
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Accounts: Colgate Palmolive, NBCUniversal, NBC, Bravo, USA, SYFY​
STRATEGY AND EXECUTION
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Built trust and developed SEO playbooks for brands with no prior SEO support.
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Executed global SEO strategies across 72+ country sites.
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Led 5+ site redesigns and migrations, enhancing UX and SEO performance.
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Managed content ideation for 10K+ articles annually.
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Developed thought leadership content on organic search for department meetings.
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Oversaw daily account operations, client relationships, and content strategies for product campaigns.
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Partnered with Paid Social and SEM teams to maximize campaign impact.
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Created brand-specific reports to communicate content optimization results and trends.
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Supervised a team of 1-3 SEO professionals.
PERFORMANCE AND RESULTS
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Increased NBCU Brands Organic Traffic YoY:
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NBC: +20% YoY​
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Bravo: +51% YoY
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SYFY: +22% YoY
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USA: +107% YoY
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Led Colgate's Whitening Hub redesign, driving a 100% YoY traffic increase and page 1 rankings for all targeted non-branded keywords.
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Secured new clients, including TikTok, through successful business pitches.
SEO Coordinator, Tinuiti ​
Oct 2020 - Sept 2021
Accounts: Thompson Creek, LegalZoom, 8X8, Steezy
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Developed and executed SEO strategies aligned with client KPIs and marketing goals.
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Produced 40+ article briefs monthly to drive content performance.
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Conducted competitive analyses, technical audits, and on-page optimizations.
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Managed third-party vendors for content creation and web development.
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Automated reporting systems, transitioning from Google Sheets to Looker Studio.
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Supported sales pitches by identifying SEO opportunities and shaping strategy.
SEO Associate, Dentsu​
Jun 2019 - Oct 2020
Accounts: Bank of America, American Eagle, Chili's
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Optimized product launches and website updates with SEO best practices, aligning with SEM, digital, social, and PR strategies.
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Conducted comprehensive site audits, analyzing architecture, technical health, competition, backlinks, and content.
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Automated SEO reporting using Looker Studio for performance tracking.
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Led SEO education roundtables to update teams on industry changes.
SEO Intern, Labelium​
Sept 2018 - Feb 2019
Accounts: L'OREAL
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Supported SEO strategy implementation for 10+ mass-market brands at L’Oréal USA.
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Assisted in developing content strategies for product launches and site-wide updates to maximize traffic.
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Analyzed search trends and created keyword lists for content and metadata optimization.
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Conducted monthly site evaluations using Google Analytics, SEMrush, Ahrefs, and AdGooroo.
Education
University of North Carolina at Wilmington
Cameron Business School
B.S International Business